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Better Business Bureau Educational Foundation of Eastern NC, Inc.

In Pursuit of Ethics

Since 2009, BBBs around the country have presented in-person sessions of In Pursuit of Ethics. Combining classroom discussions with video modules depicting real life ethical dilemmas, IPoE has consistently received rave reviews from professionals, business representatives and students alike. Typical reviews of sessions include comments such as:

"Video examples helped better understand the importance/meaning of ethics."

"I learned that all actions have rewards or consequences. How we react to a situation can have results that go far outside of ourselves."

"Best class of the type that I have attended."  

This interactive, discussion-based program is now offered in a virtual environment!  Keeping pace with the times, the BBB Educational Foundation of Eastern North Carolina has adapted the extremely popular IPoE to create a robust online version.  In Pursuit of Ethics Online allows students to work at their own pace, where and when they desire.  Ethics certification can be completed in your office, your home, or with your toes in the sand.  The certificate earned will demonstrate your commitment to ethics. 

When you and your employees take In Pursuit of Ethics Online, you are advancing marketplace trust and helping fulfill the BBB vision of an ethical marketplace where buyers and sellers can trust each other.  Our proven ethics curriculum is of the highest quality.

In Pursuit of Ethics Online remains true to its roots, delivering the message that doing the right thing is the right thing to do!

In Pursuit of Ethics Online

Please select the appropriate course listed below. You can begin the enrollment process directly from the courses you find or using the 'Ask a Question' feature on the tab to the left. We will assign a Training Assessment Manager to help guide you through the entire process - from pre-enrollment to course completion.

North Carolina insurers:  In Pursuit of Ethics Online (NC Insurers CE version) satisfies the ethics continuing education training requirement necessary to maintain an active license.   


What's in it for Me?

There are lots of options. Why not take another ethics course instead? To answer a question with a question, why enroll in an unproven commodity when graduates of In Pursuit of Ethics almost unanimously give it rave reviews? Additionally, Better Business Bureau knows a thing or two about ethics. Since 1912, BBB has been advancing marketplace trust while working toward its vision of an ethical marketplace where buyers and sellers can trust each other. Upon completion of In Pursuit of Ethics Online, students receive a certificate of completion. BBB Accredited Businesses with certified representatives will be listed on our website.

What's in it for my Company?

People want to do business with companies they know to be ethical. Both employers and employees prefer an environment in which they are surrounded by like-minded fellow workers with high ethical standards. Businesses which commit themselves to ethics and educating their staffs toward this end will receive for their use the BBB In Pursuit of Ethics certificate. This certificate is reserved only for those making the most dedicated commitment to being an ethics-minded business. 

BRONZE STATUS- When 20% of a business's staff complete In Pursuit of Ethics training, a certificate will be awarded to the company announcing it is Involved in the Pursuit of Ethics.

SILVER STATUS- Once the 50% level is attained, the company will receive a certificate proclaiming that it is Dedicated to the Pursuit of Ethics.

GOLD STATUS- The highest level of achievement - Ethics Trained - will be reached when a minimum of 75% of employees complete In Pursuit of Ethics